Case Study: Regulated e-commerce brand (name available on request)
Overview
This project covered a full platform migration and automation rebuild for a regulated e-commerce brand. The focus was operational reliability, scalable publishing workflows, and stronger lifecycle systems without introducing compliance risk.
Measurement basis: pre/post comparison using Shopify admin logs (publish timestamps), automation flow coverage audit (count of lifecycle touchpoints), and time-on-task estimates from internal operating logs.
Outcome
The team moved to a cleaner operating model with faster content deployment, more consistent lifecycle execution, and lower manual overhead.
How we measured: pre/post audit using (1) Shopify publish timestamps, (2) lifecycle flow map and firing checks across email/SMS touchpoints, and (3) weekly ops time logs for catalog and merchandising tasks.
Stack used
Shopify, Horizon theme, Shopify API, UpPromote, Twilio.
What we shipped
- WooCommerce → Shopify migration
- Theme rebuild + section-level fixes
- Full catalog rebuild (images, variants, collections)
- Compliance-aware copy + risk-reducing disclaimers
- SEO content engine + internal linking workflow
- Newsletter capture + welcome sequence setup
- Affiliate program setup with partner tracking
- SMS program rollout + A2P registration support
- API-based publishing and scheduling workflows
Systems built
- SEO engine: content templates, publishing cadence, and internal linking rules.
- Lifecycle automation: email/SMS capture, onboarding flows, and re-engagement logic.
- Ops automation: scheduling, sync tasks, and QA checkpoints for ongoing updates.
Screenshots
